PMI Belgium

Webinar of the Month: October

By Frank Turley. 

Each month I recommend a webinar to watch on as this is a wonderful resource provided by PMI and is available to PMI members.  

What I look for in a webinar?   

- Something new that looks at another side of project management  

- Good presentation skill that will not bore you to death   

Webinar Title:  Persona to Product: User Story Mapping and Projects

Time:   59 minutes 

Rating 4.34

 Link to webinar 

Introduction to Webinar 

In this webinar, we will show you, with examples, how product features are defined using the user story mapping exercise to develop user stories. Once user stories are written, then they can be grouped into releases, with the first release being your MVP or Minimum Viable Product. During the webinar we will describe and use an example to develop a story map and group the stories into a product backlog. The product backlog will keep the team focused on delivering value to customers. 


  • Product and Customers 
  • Persona
  • Value Proposition Canvas 
  • Story Mapping 
  • Prioritization of Product Backlog 
  • User Stories 

Tips from Frank 

Most of the webinars on Project Management have long introductions and this is another one, so you can skip the fist two minutes.  

About Speakers: 

Joanna Tivig (LinkedIn): I started my career as a project manager and I gradually transitioned to product development, developing mobile applications in financial services. I became an advocate for effective product development and delivery to satisfy the customers. 

Peter Monkhouse (LinkedIn) is an experienced speaker, educator, and consultant with over 40 years of experience leading teams and organizations to deliver value through projects. Peter is a keynote speaker at over 20 events around the world and delivered courses for 20 years at Ryerson, the University of Toronto and the University of Calgary. 

Webinar of the Month 2021 10 16 alle 15.03.30

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