PMFair 2021 - Friday October 08 - Green customer first: Building sustainable product with the lean startup approach



08 October 2021

 Logo PMFair benelux 2020 trans PMFair logo 3
Time:  14:00 - 15:00


Green customer first: Building sustainable product with the lean startup approach
Speaker:  Franck DEBANE

 About the presentation: 

How to build a sustainable product starting with the customer...
I will detail the lean startup process our team took to go from the idea to a product that resonates with customers.
The questions that the team explored, with the customer, the meaning of green and how do you ensure that you are not just doing green washing...
How do you can make green an added value for the businesses

Bio Speaker:

Franck Debane is a specialist in Innovation and Entrepreneurship with over 20 years of experience in those fields working in the Silicon Valley, London and Paris. Engineering turner entrepreneur, he has co-founded 2 startups and worked for larger organisations namely AOL and BBC worldwide. He now runs Tango Start, an innovation advisory company based in Paris with the mission to build innovation capability in large organisations leveraging the tools and mindset of entrepreneurs.
Franck co-founded the Lean Startup Experience, a 10,000+ Lean Startup practitioners community. He also teaches Innovation and Entrepreneurship in the top tiers Universities in France. Franck is also a certified NVC mediator.

About PM Fair 2021:

For more than 20 years, PMI Belgium has held an annual congress, the ‘PM Fair’, where prominent speakers of national and international reputation are invited to share their experiences and recent developments and future trends in the field of project management. This popular event is attended by over 200 PMI members, sponsoring organizations and other enthusiasts of the project management profession.

Building on last year’s successful extension of the event to become the international Benelux PM Fair, we are pleased to announce the 2021 PM Fair with the participation of the chapters of Luxembourg, The Netherlands and Belgium. Going virtual enables us to extend the existing wonderful relationship among the different chapters and to expand our potential audience to over 2000 members. Last year’s event taught us that this was a successful cooperation which we want to maintain and improve. The circumstances did change in comparison with last year and that’s why we will approach this year’s event two-sided:

  • Firstly, we plan central live online sessions for 4 days ( Monday through Thursday ).
  • Secondly, We would like to invite our Belgian members to a live event on Friday the 08th October. The sessions in our main room will also be live streamed online (you can register for them) and on top of that we will have some interesting break out sessions for our people present in the venue (these sessions won't be live streamed or recorded) of course there will be lots of time to finally network again with friends and colleague project managers. Drinks, lunch and an evening reception are included (with respect to the covid measures in place at the time of the event). This year we welcome you in the Africa Museum located in Tervuren (easy access by public transportation and by car) 

The congress will be spread over an entire week, from Monday the 4th of October to Friday the 8th of October. We intend to organize two online sessions per day, the first one at lunchtime and the second one at early evening. This way we can maximise the possibility for our members to participate at the online sessions. We will close the congress on Friday the 8th of October with an in-person closing session.

 Please visit our PMFair 2021 website at for the latest updates and information

Event Properties

Event Date 08-10-2021 2:00 pm
Event End Date 08-10-2021 3:00 pm
Registration Start Date 08-09-2021 8:00 am
Registered 43
Cut off date 07-10-2021 11:00 pm
Individual Price 48.40€ VAT inclusive (Free for Members)
We are no longer accepting registration for this event