In his famous book “Sapiens- A Brief History of Humankind” Yuval Noah Harari is answering to the questions of how did Homo Sapiens manage to dominate among other species and to survive better:
“The secret was probably the appearance of fiction. Large number of strangers can cooperate successfully by believing in common myths.”
This helped us to being what Martin A. Nowak calls “supercooperators”.
The stories we share and believe in move us towards building things together, be it: cities, political, legal or economical systems or skyscrapers and cars, software or logistics.
2020 showed us above all how much we achieved in cooperating and yet how vulnerable the systems we have created can be.
We are now searching more than before through our beliefs and start writing new stories that will help us cooperate just like we always did in creating new worlds and new systems to make us feel safe and fulfilled.
May 2021 bring us the strength and the curiosity to keep writing the chapters of our history book!
We wish you all and your families Merry Christmas and very happy and healthy New Year
The Marketing Team
Giuseppe Di Maria
Marc Mendes da Costa
Tim De Ryck